About Jewellerydesigner and Goldsmith Ailin Roelvaag
banner01This website was established in 2006 by me, Jewellerydesigner and Golsmith Ailin Roelvaag. It is a sole proprietorship, which means it is only me doing everything from design, production, sales and managment.

I started my own business after being employed as a goldsmith and jewellery designer in a traditional jewellery business for a few years. Being employed in a place like that was invaluable experience, I was lucky to learn my profession very thoroughly. I say lucky because the education is too short, and jobs like this are rare. I bring with me the phrase: “A job worth doing is worth doing well”.

Even though, I felt the need to express myself artistically on my own terms. My first project was to get rid of all inhibitions and find my own artistic expression. I tried to forget all about merchantability and production suitability. That resulted in pieces that are on the border of what is possible to make, definitely not everybody to wear. But I achieved what I set out to do.

I decided to keep my business internet based. A physical shop demands a huge amount of money and work, and I would not have the time to do what I like the most: design and make jewellery. Today the webshop contains more than 40 unique products in addition to a variety of chains. You will also find examples of custom made jewellery, like wedding rings and band merchandise. In addition there are several articles with useful facts about jewellery, precious metals and gemstones.

Ailin Roelvaag 2009

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A tribute to the music

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